In late 2016, GoDaddy released an emoji search service at ❤️❤️❤️.ws. ❤️❤️❤️.ws was created to allow users to find and register emoji based domains. Currently .WS is the only Top Level Domain (TLD) that offers an emoji based domain and you can register yours right now. You are allowed to put up to three emoji into one domain name. The only drawback right now is that you are not allowed to mix and match characters and emojis due to the three character limit.
These emoji based domain uses a system called “punycoding” where it will convert the emoji into a sequence which is why you see xn--qeiaa.ws instead of ❤️❤️❤️.ws in your address bar.
This is GoDaddys attempt to get millennials into the domain business by allow them to register emoji domains. Emojis are one of the most popular forms of communication where individuals use to express emotion and it is universally understood by all. The future for this type of domain is unclear, but big companies like coca cola launched an emoji based domain campaign in 2015 which was http://www.😃.ws.